Marketing sells when you are not in the room. How does marketing drive growth in relationship-driven industries?
This article shows how marketing becomes the force that carries trust forward in relationship-driven B2B industries. It explains why building credibility online, creating convincing sales materials, and turning pilot success into content proof are essential to closing deals. With practical examples it makes the case that marketing doesn’t replace relationships but it amplifies them.
3 REASONS WHY growth-minded B2B leaders can’t afford to ignore brand awareness
This article explores why brand awareness is a critical growth driver for B2B companies, especially those aiming for long-term impact. Drawing from research and real-world experience, it outlines three reasons why growth-minded leaders should invest in a brand.
SOCIAL MEDIA HAS TRANSFORMED - is your strategy keeping up?
Social media has fundamentally changed, and the old playbook no longer works. With platforms shifting towards algorithm-driven content, short-form videos dominating and new metrics emerging, businesses must rethink their approach. If you want to future-proof your social media strategy, now is the time to adapt.
HOW STRATEGIC MARKETING PROPELLED SEMIQON’S SUCCESS: 3 key lessons for deep tech startup CEOs
This article dives into SemiQon’s CEO Himadri Majumdar's insights on the role of marketing in deep tech startup success, along with his top 3 lessons for fellow startup CEOs in their early ventures.
TEKOÄLYSTÄ KOLLEGA - NÄIN HR JOHTAA MUUTOSTA
Laadimme yhteistyössä työntekijäkokemuksen asiantuntijayritys Fambitionin kanssa oppaan, jonka avulla HR-ammattilaiset voivat varmistaa työn merkityksellisyyden tekoälyn aikakaudella.
BRAND ACTIVATION - 5 BEST PRACTICES FOR STARTUP CEOS
In this article, we explore five best practices for brand activation in startups, providing insights on how to unleash your brand's potential from the start.