— Erika Salmenvaara, CEO, QHeat
— Himadri Majumdar, CEO, SemiQon
— Tommi Nyman, CEO, Steady Energy
— Oskari Häkkinen, CEO, Spatineo
— Terhi Leiniö, Marketing and Communications Manager, Erto
This article shows how marketing becomes the force that carries trust forward in relationship-driven B2B industries. It explains why building credibility online, creating convincing sales materials, and turning pilot success into content proof are essential to closing deals. With practical examples it makes the case that marketing doesn’t replace relationships but it amplifies them.
This article explores why brand awareness is a critical growth driver for B2B companies, especially those aiming for long-term impact. Drawing from research and real-world experience, it outlines three reasons why growth-minded leaders should invest in a brand.
Social media has fundamentally changed, and the old playbook no longer works. With platforms shifting towards algorithm-driven content, short-form videos dominating and new metrics emerging, businesses must rethink their approach. If you want to future-proof your social media strategy, now is the time to adapt.
This article dives into SemiQon’s CEO Himadri Majumdar's insights on the role of marketing in deep tech startup success, along with his top 3 lessons for fellow startup CEOs in their early ventures.