Down to Earth. Ready for Space.

We live in a rapidly evolving world. Technological disruption, industry shifts, and global turbulence are reshaping businesses. The winners are those who can stand out, stay relevant, and seize the opportunities change creates.

Our Story

Brighten is a Helsinki-based strategic marketing and communications consultancy founded by two senior strategists who believe marketing should be clear, focused, and effective. Our ambition is to bring clarity and focus that drive growth for innovative businesses leading the way in change.

We started Brighten after seeing too many companies pour time and money into scattered ad-hoc marketing. Lots of effort, little return. We knew there was a better way: strategic clarity first, then focused action that actually drives results.

Our clients are busy leaders with ambitious goals. They need partners who understand their business, connect the dots across functions, and make the right things happen. That's what we do.

We love the challenges that don't fit neatly into a brief. The early-stage puzzles, the half-formed ideas, the problems busy leaders don't have time to crack. Tell us your challenge, and we'll take it from there.

40 years experience

Experience in multiple fields, including strategy and business development, leadership, marketing, communication, content, social media, and analytics.

Founded in 2023

Brighten was founded by Sanna Määttänen and Mona Berg, two colleagues turned friends.

Approach

Clarity, focus and personal commitment in every project. Clients trust us because we bring clarity when things are complex and momentum when things need to move forward.

Proven senior expertise

40 years' track record across strategy, brand, marketing, communications, content, social media and analytics both in consulting and in-house.

Strategy and activation

We clarify, focus and activate - combining business understanding with the ability to bring ideas to life.

Cross-functional perspective

We work with marketing, sales, communications, HR, and R&D, aligning priorities across teams.

Agile and connected partner

Small and agile team, backed by a network of trusted partners and freelancers.

The team

We're senior strategists who dive in, move fast, and stay curious.

Mona Berg

Co-founder, Senior Advisor, Fractional CMO

Mona has +20 years of experience in marketing and communications, with a particular focus on helping deep tech and B2B companies make complex expertise easier to understand, trust and buy.

She works with founders and leadership teams on positioning, go-to-market, demand generation and thought leadership, often in Fractional marketing roles that connect business strategy with marketing and activation.

Prior to co-founding Brighten, Mona led the marketing of digital technologies at VTT, one of Europe’s leading research institutions. Her earlier consulting and in-house roles include advising major Nordic B2B brands at Marketing Clinic and working with deep tech startups, scaleups and industry leaders.

Sanna Määttänen

Co-founder, Senior Advisor

Sanna is a strategic marketing and communications leader with 20 years of experience working with hundreds of B2B companies and brands.

She works with founders, leadership and marketing teams across a broad range of marketing and communications challenges, from strategic sparring to insight and capability building. Her strength lies in bringing together different perspectives, identifying what matters most and turning insights and ideas into clear strategies and actions.

Prior to co-founding Brighten, Sanna held leadership and partner roles at Marketing Clinic and Okimo Clinic. She later worked as Communications Manager at Mehiläinen, where she led social media and employer brand activation.

Our extended network

We collaborate with a trusted group of experts and bring in the right skills for each project. This way, our clients get senior focus at the core and the flexibility to scale when needed.