Down to Earth. Ready for Space.

We live in a rapidly evolving world. Technological disruption, industry shifts, and global turbulence are reshaping businesses. The winners are those who can stand out, stay relevant, and seize the opportunities change creates.

Our Story

Brighten is a Helsinki-based strategic marketing and communications consultancy founded by two senior strategists who believe marketing should be clear, focused, and effective. Our ambition is to bring clarity and focus that drive growth for innovative businesses leading the way in change.

We started Brighten after seeing too many companies pour time and money into scattered ad-hoc marketing. Lots of effort, little return. We knew there was a better way: strategic clarity first, then focused action that actually drives results.

Our clients are busy leaders with ambitious goals. They need partners who understand their business, connect the dots across functions, and make the right things happen. That's what we do.

We love the challenges that don't fit neatly into a brief. The early-stage puzzles, the half-formed ideas, the problems busy leaders don't have time to crack. Tell us your challenge, and we'll take it from there.

40 years experience

Experience in multiple fields, including analytics, strategy, marketing, communication, social media and content

Founded in 2023

Brighten was founded by Sanna Määttänen and Mona Berg, two colleagues turned friends.

Approach

Clarity, focus and personal commitment in every project. We're senior strategists who dive in, move fast, and stay curious. Clients trust us because we bring clarity when things are complex and momentum when things need to move forward.

Proven senior expertise

40 years' track record across strategy, marketing, communications, content, social media and analytics both in consulting and in-house.

Strategy and activation

We clarify, focus and activate - combining business understanding with the ability to bring ideas to life.

Cross-functional perspective

We work with marketing, sales, communications, HR, and R&D, aligning priorities across teams.

Agile and connected partner

Small and fast team, backed by a network of trusted experts. We collaborate with a network of trusted partners and freelancers.

The team

We're senior strategists who dive in, move fast, and stay curious. Clients trust us because we bring clarity when things are complex and momentum when things need to move forward.

Mona Berg

Co-founder, Senior Advisor

Mona brings +15 years of experience in digital marketing and communications to drive growth. With a background in both consulting and in-house positions in Helsinki and London, her expertise encompasses strategy, concept development, and content creation, with a focus on demand generation and thought leadership building.

Prior to co-founding Brighten, Mona led the marketing of digital technologies at VTT, one of Europe’s leading research institutions. She has consulted major Nordic B2B brands at several agencies. As a former journalist, quality content has always been at the heart of Mona’s work!

Sanna Määttänen

Co-founder, Senior Advisor

Sanna is a marketing and communications leader with extensive experience in working with B2B companies and brands. With both in-house and consulting experience, she has a proven track record of delivering successful marketing strategies, from creating insights to brand activation. She specializes in employer branding, social media and insights creation.

Before co-founding Brighten she was in charge of leading social media and activating the employer brand at a fast-growing healthcare company, Mehiläinen. During 2007-2020 she worked as a consultant in several agencies in different roles - partner, team lead, supervisor, head of analytics, senior advisor and project manager.

Her educational background is in sociology, communications and marketing.

Our extended network

We collaborate with a trusted group of experts and bring in the right skills for each project. This way, our clients get senior focus at the core and the flexibility to scale when needed.