Privacy Policy

At Brighten Oy, we use cookies and similar tracking technologies to improve your browsing experience, analyze website traffic, and support our marketing efforts. This policy explains how we use cookies and how you can manage your preferences.

What are cookies?

Cookies are small text files stored on your device when you visit our website. They help us remember your preferences, improve website functionality, and analyze user behavior.
We also use tracking pixels and tags (e.g., from Google, Meta, and LinkedIn) to measure ad performance and optimise marketing campaigns.

How we use cookies and tracking technologies

We use the following types of cookies:

• Essential Cookies: Enable core website functions like security and accessibility. These cannot be disabled.
• Performance & Analytics Cookies: Help us understand how users interact with our website (e.g., via Google Analytics) to improve user experience.
• Functional Cookies: Remember user preferences and settings to enhance usability.
• Marketing & Retargeting Cookies: Used for targeted advertising and to track the effectiveness of our campaigns on platforms like:
  
  • Google Ads (including Google Tag Manager)
  • Meta Ads
  • LinkedIn Ads

These tools allow us to:

• Show relevant ads to visitors based on past interactions
  Track conversions (e.g., when someone fills out a form after seeing an ad)
• Optimise campaigns based on user behaviour

Third-party cookies

We may use third-party services that place cookies on your device. These include:

• Google Analytics & Google Ads
• Meta Ads
• LinkedIn Ads

These platforms may use their cookies and tracking methods to personalise your experience and improve ad targeting.

Managing your cookie preferences

You can control or disable cookies through your browser settings. However, disabling cookies may affect website functionality.

You can also opt out of specific platforms:

• Google Ads: Google Ads Settings
• Meta (Facebook & Instagram): Facebook Ad Preferences
• LinkedIn Ads: LinkedIn Ad Settings

Changes to this cookie policy

We may update this policy as our use of cookies and tracking technologies evolves. The latest version will always be available on our website.

Questions?

Contact us at hello@brighten.fi