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Thought leadership

Thought leadership turns expertise into authority and influence by defining a sharp point of view, showcasing know-how, sharing research-backed insights, and amplifying executive voices.

Thought leadership turns expertise into authority and influence by defining a sharp point of view, showcasing know-how, sharing research-backed insights, and amplifying executive voices.

Thought leadership

Innovative companies have the opportunity to lead and shape entire industries. Thought leadership turns expertise into authority and influence by defining a sharp point of view, showcasing know-how, sharing research-backed insights, and amplifying executive voices. Done right, it builds trust, strengthens your market position, and opens doors to customers, partners, and talent.

What this means in practice: things like opinion pieces and blog posts, founder and executive visibility programs, LinkedIn starter kits and profile upgrades, research-backed insights, event visibility.

Featured Case

Case QHeat: From geothermal projects to international deep tech scaleup

QHeat, a pioneer in deep geothermal energy, partnered with Brighten to accelerate international growth by strengthening positioning, generating demand, and developing scalable commercial marketing.

Case QHeat: From geothermal projects to international deep tech scaleup

Approach

Clarify

Define the story, audience, and positioning that spark curiosity.

Focus

Identify channels, content, and tactics that create momentum.

Activate

Create and distribute content that educates, builds trust and results in opportunities.

Ready to turn visibility into growth?

We help ambitious B2B companies connect clarity with consistency and marketing with results. Let's build awareness, trust, and demand that last.

Brighten insights

Deep tech growth stories: How demand generation is fueling QHeat’s international growth

Deep tech growth stories: How demand generation is fueling QHeat’s international growth

In this interview, Vesa Valonen, Chief Business Officer at QHeat, shares how demand generation and systematic marketing have become key enablers of the company’s shift from local drilling projects to an international, licensing-driven deep tech business.

Marketing sells when you are not in the room. How does marketing drive growth in relationship-driven industries?

Marketing sells when you are not in the room. How does marketing drive growth in relationship-driven industries?

Relationships matter. In many B2B industries, growth begins with trust built through shared history, reputation, and personal connection. But what happens after the first meeting? When decisions stretch across organisations and buying teams, trust needs to travel further. That is where marketing comes in, carrying trust forward when you are not in the room.

Deep tech growth stories: How strategic marketing propelled SemiQon’s success

Deep tech growth stories: How strategic marketing propelled SemiQon’s success

With SemiQon's groundbreaking advancements in quantum computing, CEO Himadri Majumdar sheds light on the pivotal role of strategic marketing in steering startups towards success, along with his top 3 key learnings for fellow startup CEOs in their early ventures.