Introduction
QHeat is a deep tech company developing patented geothermal technology for heating, cooling, and energy storage. Its solution enables real estate owners, industrial sites, and district heating operators to significantly reduce emissions and energy costs.
As QHeat shifts from project-based drilling in Finland to licensing-driven international business, Brighten partners with the company as a long-term marketing partner to support international growth through demand generation, clear positioning and commercial marketing development. The collaboration is ongoing.
The challenge
QHeat needed to transform its identity from a local drilling company into an international technology business. This meant supporting the shift to a licensing-based business model, building credibility in new and immature geothermal markets, and generating demand among highly targeted international audiences, while enabling commercial discussions with customers and partners.
The approach
Brighten works in close collaboration with QHeat’s leadership team to define and activate a marketing roadmap aligned with international expansion and commercial growth. Acting as a long-term partner, Brighten provides ongoing guidance alongside Fractional Marketing Management to ensure focus, continuity and scalability.
The work focuses on demand generation as a way to educate the market, build trust and translate visibility into qualified customer and partner conversations.
The work includes:
- Strategic marketing roadmap supporting international expansion
- Brand identity, messaging and website development for the international business
- Demand generation strategy and targeted digital marketing in priority markets
- Content concepts and content creation tailored to specific use cases and audiences
- Joint marketing initiatives with partners
- Fractional Marketing Management as part of QHeat's extended team
The outcome
- A clear and credible brand supporting QHeat’s transition to a licensing-driven business
- Stronger visibility and trust in new international markets
- Improved readiness for commercial discussions through targeted demand generation and proof points
- A scalable marketing foundation supporting continued international expansion
“I am extremely impressed with the quality of work provided by Brighten. The cooperation is both enjoyable and efficient, thanks to the highly professional team.” — Erika Salmenvaara, CEO at QHeat
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