Introduction
SemiQon is a deep technology company developing silicon-based quantum processors and cryogenic CMOS chips for next-generation critical technologies. Since January 2023, Brighten has partnered with SemiQon as a long-term marketing partner, supporting the company’s entry to the market and transition from startup to scaleup. The collaboration is ongoing.
The challenge
Operating in a complex and fast-moving quantum technology market, SemiQon needed to establish credibility, clarify its positioning, and build continuous visibility among customers, partners and investors, while laying the foundation for long-term growth.
The approach
Brighten works in close collaboration with SemiQon’s team to define a clear growth vision and a long-term marketing roadmap. Brighten provides ongoing guidance alongside Fractional Marketing Management to ensure continuity, focus and alignment as SemiQon scales.
The work focuses on building thought leadership, activating a strong and differentiated brand, and increasingly supporting commercialisation by converting visibility and demand into customer engagement.
The work includes:
- Comprehensive marketing strategy and roadmap
- Ongoing advisory support and sparring
- Thought leadership and insight-driven content
- Strategy and brand activation across key channels
- Always-on digital marketing and campaigns
- Product marketing and demand generation
- Fractional Marketing Management as part of SemiQon’s extended team
The outcome
- A strong and distinctive brand position in the global quantum ecosystem
- Recognition of SemiQon and its vision among both technical and business audiences
- Consistent thought leadership supporting credibility and trust
- A solid marketing and product marketing foundation supporting SemiQon’s growth phase
“It is a joy to work with the Brighten team. The skill, depth, speed and professionalism that they brought in defining the marketing roadmap of SemiQon makes us a big fan.” — Himadri Majumdar, CEO, SemiQon
